Article Correctness Is Author's Responsibility: Large carnivores and zoos — essential for biodiversity conservation marketing

(Pensoft Publishers) Large carnivores: bears, big cats, wolves and elephant seals, and zoos should be utilised as powerful catalysts for public engagement with nature and pro-environmental behaviour, suggests a paper published in the scholarly open-access journal Nature Conservation. The international multidisciplinary research team highlights the wide-reaching influence of the institutions visited by over 700 million people a year worldwide and combining knowledge with emotions and social values, which may be enhanced by the charisma of large carnivores.